Hungry for Red Sauce?

This Tampa-area print ad otta be filed under the "What's Wrong With This Picture" category of mentally-challenged advertising. I don't need to point out the obvious font as well as the moody lighting in the black-and-white photo of some random Italian-American (perhaps the owner?) But the blood-dripping "sauce" off the fork into the font? Really?

Does it make you hungry for some pasta or are you feeling nervous about that loan from your Uncle Frankie?

And all Italian-Americans are linked somehow with the Mafia. Aren't they?